Helping e-commerce founders grow through strategic marketing.
We’re passionate about helping e-commerce founders grow through 1:1 strategic marketing support.
PEAK works alongside you to understand what’s happening across your business, identify what deserves your attention and build a marketing direction around where you want to go next.
ABOUT
PEAK works with founders who know their marketing could be doing more, but aren't sure what needs to change.
I work with founder-led e-commerce brands to understand what’s happening across the business and its marketing, identify what’s getting in the way and where your biggest opportunities are.
Your website, offer, content, email, ads and customer experience don’t exist separately. They should all be working together to help your business grow.
So rather than giving you another list of things to do, I look at the bigger picture and help you decide what to change, what to maintain and what to introduce, and support you through the process.
About Mia
I’m Mia, the founder of PEAK.
I love getting close to a business, understanding what’s really happening and helping founders see opportunities they may have missed. I’ll tell you what I think, challenge your thinking when it needs challenging, and help you work out what to do next.
Outside of PEAK, I’m a competitive show jumper, so preparation, discipline and knowing what you’re working towards come pretty naturally to me.
If you know there’s more potential in your business and want someone in your corner who will genuinely care about helping you get there, I’d love to hear from you.
Bachelor’s Degree in Business & Marketing · Meta Media Buying Professional Certification · Writer, Australian Jumping (Read Here)
WORK WITH PEAK
How PEAK Works
1. Understand
We start with the business, not the marketing. What are you selling? Who is buying? What has happened so far? What is working, what isn’t, and where are you getting stuck?
2. Diagnose
I look across the marketing as a whole, connecting the things that are often looked at separately. Your offer, positioning, content, acquisition, retention, customer journey and results all tell part of the story.
3. Decide
Once we understand what’s really happening, we work out what deserves attention, what can wait, and where the biggest opportunities are. You leave with decisions, priorities and a clear direction.
4. Move Forward
Strategy only matters if it changes what happens next. I’ll help you turn the thinking into a practical plan, whether you’re implementing it yourself, working with a team, or bringing in specialists.
PEAK is for founder-led e-commerce brands.
You don’t need another person telling you to post more.
You need someone who understands the business well enough to help you decide what actually matters.
PEAK is a good fit if:
- You’ve built a solid product or brand, but your marketing feels harder than it should.
- You’re spending time or money on marketing, but you’re not sure what’s actually moving the business forward.
- You have ideas and opportunities everywhere, but you’re struggling to work out what to prioritise.
- You’re questioning your offer, positioning, campaigns or customer journey.
- You want an experienced marketing perspective without hiring a full-time marketing manager.
- You want someone who will give you an honest opinion, not just agree with everything you say.
You don’t need to have everything figured out.
You just need to be willing to look honestly at what’s happening and work out what comes next.
THE APPROACH & PEAK FRAMEWORK
Good marketing starts with understanding the business behind it.
When your marketing isn’t producing the results you want, there can be a temptation to start changing things. More content. A new campaign. Another channel.
I believe the better place to start is with what you already know.
Your customers, offers, campaigns, content and results all give you information about what is working, what isn’t, and where something may be getting in the way. Sometimes the answer is a change. Sometimes it’s doing more of what is already working.
That’s why I look across four connected areas:
The PEAK Framework
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Positioning: Is the business saying the right thing to the right people? We look at your offer, positioning, messaging and how clearly the value of your product is coming through.
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Content: Is your marketing giving people a reason to care? We look at what you’re saying, how you’re saying it and whether your content is actually supporting the bigger business goals.
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Acquisition: How are new customers finding you? We look across paid and organic acquisition, your website and the journey from discovering your brand to making a purchase.
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Retention: What happens after someone buys? We look at email, customer experience, repeat purchase opportunities and the ways you’re getting more value from the customers you’ve already worked hard to acquire.
These areas are connected. A problem that looks like an advertising problem might actually be an offer problem. A content problem might actually be a positioning problem.
That’s why I look at the whole picture before deciding what needs to change.
SERVICES
Marketing support, tailored to your business.
Clarity Call
A focused strategy session for ambitious founders- Get an experienced marketing perspective on your business, identify your biggest opportunities and leave knowing exactly what to focus on next.
- You’ll walk away with:
- A clearer direction for your marketing
- Priorities that supports your business goals and strategy
- Practical next steps (that won’t overwhelm you)
- ** The session cost is fully redeemable towards other PEAK services within 4 weeks of the call
Growth Marketing Partner
Where marketing strategy meets personalised support.- Grow your business with a marketing partner who understands the bigger picture, helps you make confident decisions and keeps your marketing moving in the right direction.
- Together, we’ll work across your offer, positioning, content, website, email, advertising, campaigns and whatever your business needs next.
- What You Get:
- Weekly 1:1 strategy calls
- Clear priorities and direction
- Ongoing marketing strategy and decision support
- Monthly marketing planning done with you
- Monthly reporting
- Quarterly reviews
Marketing Management
Need someone to take the marketing off your plate completely?
PEAK also works with selected clients in a hands-on marketing role, drawing on our experience across Meta Ads, social media and broader marketing strategy.
This can include ongoing social media management, Meta Ads management or marketing support on a contract or project basis. In most cases, management is available to existing PEAK clients where I’ve already developed an understanding of the business and its strategy.
Every management engagement begins with a strategic review of the business and its current marketing. This gives us the context to understand what you’re trying to achieve, what’s already working and where management can have the most impact, before we move into execution.
If you’re looking for hands-on support, get in touch for a free chat. We’ll look at where your marketing is now, what you need help with and whether PEAK is the right fit for the role.
TESTIMONIALS
Hear from my clients...
“Mia was very knowledgeable and provided clear, practical guidance on what works best. Her suggestions have made a real impact on my small business. Mia is professional, easy to work with, and consistently provides valuable feedback.”
“Mia did a fantastic job managing our ads and the results speak for themselves! Her expertise and knowledge was so helpful in providing us with results while also allowing me as a small business owner to trust her with the process and focus on other elements of my business.”
Ready to move your marketing forward?
You don't need to have everything figured out before you get started. If you know your marketing isn't where you want it to be, let's look at what's happening and work out where to go from here.
Fill out the form below or send me an email at mia@peakdigitaladvertising.com.au and tell me a little about your business and what you need help with. I’ll be in touch to work out the best next step.
